So much of our energy is spent trying to attract new customers. We want to increase brand awareness, make new connections and woo new customers into our stores. But we’ve all been told that keeping an old customer is cheaper than acquiring a new one. So what are you doing to make customers swoon once you’ve already attracted them? What are you doing to turn new customers into repeat and even lifelong customers?
Here are 4 tips to help you do just that.
1. Offer return shopping discounts.
One way to give people an incentive to keep shopping with you is to offer discounts to help get them back in the store. That may mean throwing a coupon in with their order or sending them a targeted mailing two weeks after their first purchase. Either way, the coupon gives them a reason to seek you out again and gives them something branded to hold on to and associate you with. Leaving customers with something tangible they can use helps to build your brand and keeps their experience with you fresh in their minds. If you’re going to use discount coupons as a way to target repeat customers, make sure the discount is sizable or unique enough that it will stand out from more generic offers. You need to give someone a reason to use the coupon. Otherwise it (and your brand) will get stuck in their junk drawer.
To read the full, original article click on this link: 4 Tips for Turning New Customers Into Repeat Customers
Author: Lisa Barone
