Communities leaders are working hard to make their community known to site selectors, small businesses, entrepreneurs, and existing stakeholders. This task can seem overwhelming in the face of social media, print advertising, web sites, radio spots, brochure, and limited staff and time. So how can an economic development staff or economic development leader improve their community’s exposure? Where should a community leader start? Start simple and just accomplish a couple tasks and the momentum will build.
1. Encourage the community leaders to spread the word on Facebook. Members of your community are already using Facebook. They connect to family, friends, and their customers. Ask them to connect to your community Facebook page and to post comments and to “like” your Facebook posts. Don’t have a community Facebook page? Create one today. They are easy to create and the content is picked up by the search engines easily. If you are uncomfortable creating a community Facebook page, search out someone in your community or office that has created one. Keeping it up to date does require someone’s attention. But overall it is an easy way to spread the word.
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