It is probably one of the most abused words in the technology industry: innovation. Some companies spend billions on it and hardly seem innovative and others seem to live and breath it. How can we get more and what exactly is it? Here are some tips on how to recognize it, use it and avoid it if necessary.
Is Innovation really what you need?
The very first thing you should look at is whether innovation is really what you need at this moment. Innovation is fun but maybe all you need to do is do more sales. I recently spoke to a start-up that was way to busy building new stuff. All very ‘innovative’. Unfortunately they were running out of funding quick and asked me for advice. They told me people loved their product, paid for it and told their friends about it. It was just that they themselves thought the product lacked exciting features, so they were adding those.
To read the full, original article click on this link: Recognizing innovation before it hits you in the face
