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960x0With the global sports tech industry estimated to surpass $40 billion by 2026, Amsterdam-based digital venture capital platform Venturerock today launched its $75 million sports tech venture investment company (VIC).

The VIC, which includes athlete investors including former Dutch soccer player Mark van Bommel and former New York Jets cornerback Bryson Keeton, utilizes a 72-step, four-phase program where investing is based on startups hitting key performance indicators (KPIs) and milestones.

Image: Bob van Oosterhout (left) and Danny Cortenraede are spearheading Venturerock's $75 million sports tech venture investment company. - COURTESY OF ROBERT VERBOON