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Alpay Koralturk of Kaiyo, Katerina Schneider of Ritual, and Lauren Bush Lauren of Feed. Kaiyo/Ritual/FEEDIf you're starting a business in 2023, it helps to enter a market that's poised to grow in value and demand — especially as experts warn of a recession on the horizon.

The industries with the most potential will be the ones that can withstand a recession and won't be deterred by dwindling venture-capital funding, entrepreneurs told Insider.