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Profitwheel 600 ai2lUWSSaaS platform ProfitWheel has launched what it calls its flagship product: A tool that helps marketers operate without cookies.

The new product,, enables large enterprise advertisers to discern their audience based on insights from their first-party data.

With cookies reportedly expiring in 2024, first-party data is ever more necessary for determining the content and offers that will best serve consumers, the company argues.