The fashion industry, once loathe to embrace the web, is now clearly fixated upon it. Imran Amed, editor of The Business of Fashion, voiced surprise at how quickly the industry has changed its tone, writing, “in April 2007…CEOs, Creative Directors and Managing Directors insisted to me that they would never use such tools as Facebook to engage their fans and customers. How things have changed in three short years!”
While some brands are excelling in their web efforts, with easy-to-navigate web sites, effective digital marketing, and robust social media pages, others are lagging behind — and potentially losing sales because of it.
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Author: Ann Parker
