Shopify was originally an online store that sold only snowboards. Its founders and leaders, frustrated by existing online storefronts, created what they considered an ideal sales platform for their designs. After recognizing that other online retailers had similar growth strategy challenges, however, they leaned into a new opportunity — from just selling snowboards to becoming an ecommerce platform for small business owners. And did that change of strategy ever pay off: Shopify now has a valuation of more than $50 billion.
