What makes a great demo?
For me, it's a product that actually works (or at least looks like it does), and that does something you've never seen before. And a back-story about why you developed the product always helps, too.
I finally got a chance to see the demo from JoyTunes last week. They're an Israeli start-up that has been participating in the first annual MassChallenge start-up competition this summer and fall. (An hour or so after co-founder Yuval Kaminka gave me the demo, MassChallenge announced that JoyTunes had made it into the final round of judging, which takes place Thursday.)
Kaminka told me that after watching how intently his 7-year old nephew played with his Nintendo Wii, and contrasting that with how unmotivated he was to practice his recorder no matter how much his mother harangued him, he began thinking about how to blend the two activities. Collaborating with his brother Yigal — a professional oboist — they developed JoyTunes. (The third JoyTunes founder is Roey Izkovsky, a buddy of Yuval's from the Israeli army.)
To read the full, original article click on this link: MassChallenge finalist JoyTunes endeavors to make learning a musical instrument as much fun as a videogame - Innovation Economy - Boston.com
Author: Scott Kirsner
