Everyone everywhere is selling “social media” products and services. I often wonder which part of social media they are selling.Using social media effectively demands mind-sets and capabilities that are unfamiliar and sometimes even counter intuitive to many business managers. Business managers should allow themselves and the entire organization time to unlearn and rethink everything before they “jump into” social media. Most are following those who haven’t unlearned and rethought how, where, when, who, why and what they communicate which ultimately produces results, good bad and indifferent.
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