A FEW young women are gathered around a conference table dotted with bottles of colorful vitamin drinks, iPod cables and slender laptops. A whiteboard with lime-green writing almost swallows a wall in the room.
One bites her lip; another taps lightly on the table. They’re all quiet, deep in thought, as they decide whether it would be a good idea to add a music feature to the Web site they’re working on — a new online shopping site called PlumWillow.
“The problem,” says one of them, Sarah Murphy, “is that there are so many genres of music that it’d be hard to get it right what people want to listen to.”
“Right,” Carla Larin concurs, tossing her wavy brown hair. “But it’d be cool to have, like, a PlumWillow station full of songs we think are cool.”
To read the full, original article click on this link: PlumWillow Is Making the Customer Part of Its Culture - NYTimes.com
Author: JENNA WORTHAM
