Not many companies get a second chance. In that respect, Apple
has led a charmed life. The company led the first boom in personal
computers but fell behind the PC juggernaut as Microsoft, the PC clone
makers, and a broad array of PC industry supporters soared past Apple,
leaving it with about 2 percent of the personal computer market.
Steve Jobs was booted from the company and he came back. He shut down Apple’s clone-licensing program and shifted into the mobile device market with the iPod. That device disrupted the music player market and ushered in the era of cheap content with 99 cent songs. The iPhone extended that disruption into the smartphone market. With apps leading the charge, Apple has grabbed a huge share of the smartphone market.
If Apple hangs onto this market share, it could become the world’s biggest tech company. As Eric Schmidt, chief executive of Google, recently said, computing is now shifting to the phone. We will become a mobile first society as desktop computers and laptops are marginalized by emergence of powerful super phones. Apple has already surpassed the market capitalization of Microsoft in May and in September quarter it passed up Microsoft’s revenues for the first time in 15 years.
To read the full, original article click on this link: How Apple could become the world’s biggest tech company (reader poll) | VentureBeat
Author: Dean Takahashi
