If you listen to most marketing experts today, you could be easily forgiven for getting lost in the vast number of social media channels and options. The most popular tactic of late has involved harnessing the power of crowds, often called ‘crowdsourcing’.But consider the merits, or limits, of a crowd – defined by most dictionaries as “a collection of people.”
While the logic behind communicating to a large volume of people is clear, it’s perhaps not the best strategy when your objective is to create change (I mean real change – like the stuff that wins you big markets).
To read the full, original article click on this link: Ignore crowds. Focus on tribes. | Anthill Magazine
Author: Andrew Collins
