How do you harness the creativity of your workforce? In this age of Twitter, Facebook and other so-called Web 2.0 tools, technology seems like an obvious way to get employees to collaborate. Ditto your suppliers, customers and other interested parties.
But collaboration, high-tech or otherwise, isn’t so easy to manage. Renowned business strategist Gary Hamel is one of many business leaders to comment on the challenges of sparking workforce creativity. In his book Leading the Revolution, Hamel dedicates a chapter to Design Rules for Innovation. He notes that a company’s intent on generating sustained wealth must create “an open market for ideas…a dynamic internal market for ideas within the organization.”
Technology isn't a cure-all for getting employees to talk to each other. In fact, it can be the enemy.