I
always enjoy reading fiction--also known as 90 percent of all start-up
how-to guides and articles. The dreamscapes they paint always seem to
I've a knack for happy endings.
Follow your dreams.
Turn your passion into profits.
Do what makes you happy.
This is lovey-dovey utopian nonsense. This sort of advice would have
you believe that if you simply put your all into something you will be
successful. Bottom line: if the start-up idea your passionate about
isn't capable of generating revenue, your passion will bankrupt you—as
was almost the case with my first failed start-up, which I dissect in
detail in my book Never Get a "Real" Job.
I
always enjoy reading fiction--also known as 90 percent of all start-up
how-to guides and articles. The dreamscapes they paint always seem to
I've a knack for happy endings.
