Business leaders have two choices when it comes to all things social. Be open and win or be closed and lose. What is the difference?
Chris Dixon writes: The next important distinction is whose interest you are considering when asking what and when to open or close things. I think there are at least 3 interesting perspectives:
The company: In a nutshell, there are times when a company, acting solely in its self-interest, should close things and other times they should open things. As a rule of thumb, a company should close their core assets and open/commoditize complementary assets. Note that I think there is absolutely nothing wrong with Google and Facebook or any other company keeping closed or trying to open things according to their own best interests.
To read the full, original article click on this link: Can Business Win From Being “Closed”? | Relationship Economy
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