Everyone knows what money is supposed to be – it is supposed to be a representation of human productivity, otherwise nobody would “work” for it, right?
It is also fairly obvious that money is not the only thing that represents human productivity. People work for family, community, reputation, love, recreation, art, music, etc. These values are denominated in social currencies.
Working for Social Currency
Market Capitalism has deftly turned social currencies into consumption verticals. People consume recreation products, family products, community products, reputation products, etc. The irony is that people are foregoing all those things to drive off to work in order to earn the money so that they can buy back their family, recreation, and community. People are “working” for social currencies denominated in dollars. The Mantra of Madison Avenue is to “Steal the thing that people love about themselves and sell it back for the price of the product”
To read the full, original article click on this link: The Invisible Hand of Social Capitalism | Relationship Economy
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