BOSTON - Serial entrepreneur and Bessemer Venture Partners operating partner Chris Risley says the biggest thing entrepreneurs approaching funds should think about is pain.Risley says if a would-be successful businessperson can convince a panel of decision-makers that customers are suffering without his or her product on the market, the innovative solution proposed is a story venture capitalists would want to hear more about.
"The hard part is not finding solutions, the hard part is finding exciting problems to solve," Risley, speaking at the University Club of Boston, told a group of New Brunswick entrepreneurs who were in Boston from Wednesday to Friday to network with and learn from management consultants and investment experts.
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Author: REBBECA PENTY
