There is a good piece in the Guardian today on why the iPad might not save newspapers (thanks to Paul Miller
for the pointer). This passage from near the end of the article is
perhaps the best description of modern attitudes to news that I’ve seen:
It’s … easy to jump from one news source to another, because digital has fundamentally changed people’s relationship with printed news sources. Once, a newspaper was not just a source of information, but a statement of identity, where most buyers would not dream of picking up a competing title. Now, in an era where identities are altogether more protean, and when any app can disappear from view at a single touch, it is not obvious that people will simply sit down and spend 20 minutes engaged in silent contemplation over a single title. It’s not how the modern mind works.
To read the full, original article click on this link: Why content will free and newspaper brands must change « The Equity Kicker
