Why These VCs Focus on Innovation, Not Industries

Physic Ventures is a venture capital firm that wants to change the world. Unlike other VC firms, the four-year-old San Francisco-based firm doesn't focus on one industry (such as health care, IT, or cleantech). Instead, Physic puts its money in companies that address pressures on our social systems and natural environment. That means investing in everything from skincare company Own to materials company Novomer.

Physic ("the science of healing" in Latin) has a number of criteria for potential companies, explains co-founder William Rosenzweig, the founding CEO of the Republic of Tea. Physic looks for startups that address "really big markets that are coalescing," leverage innovative technology, have a market-ready application, feature great leadership, and have a space where Physic can add value. If a startup meets these criteria, it will be rewarded with access to Physic's extensive Rolodex of corporate contacts.

---

To read the full, original article click on this link: Why These VCs Focus on Innovation, Not Industries | Fast Company

Author: Ariel Schwartz