It surprises me how many really smart people I meet still doubt the power of Twitter.It seems the urge to be a naysayer of Twitter is really strong for some. I think some of this stems from the early days of Twitter when it was presumed that it was a technology to tell people what you ate for lunch. Twitter never seemed to really take the offense in PR and marketing. I guess it wasn’t in their DNA.
Right now the most important role to hire in Twitter would be a seasoned marketing professional who could proactively change the conversation about Twitter and educate people about its significance as an information sharing tool. They need a stronger campaign about consumption rather than sending Tweets. Consumption, consumption, consumption.
To read the full, original article click on this link: The Power of Twitter in Information Discovery | Both Sides of the Table
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