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It sounds like a tough sell: a game that involves catapulting birds at elaborate fortresses constructed by evil pigs.

But Angry Birds, a hit game by Rovio, a small Finnish company, is one of the unlikeliest pop-culture crazes of the year — and perhaps the first to make the leap from cellphone screens to the mainstream.

Angry Birds, in which the birds seek revenge on the egg-stealing pigs, is meant to be easily played in the checkout line and during other short windows of downtime — but some players have trouble stopping. Rovio says people around the world rack up 200 million minutes of game play each day. (Put another way, that is 16 human-years of bird-throwing every hour.)


To read the full, original article click on this link: Angry Birds, Flocking to Cellphones Everywhere - NYTimes.com

Author: JENNA WORTHAM