You’ve decided you’re going to be a company your customers love. To do it, you’ve dedicated real resources to social media, you’re listening before you speak, and you’re creating systems to help you manage what’s being said about you. Now you just have to stop hiding from customers.Wait, what?
One of the most common mistakes small business owners make in social media is that they set up shop and then forget to tell anyone about it. Sometimes it’s fear, sometimes they expect their customers will find them, and other times it just slips through the cracks. The brands that do well on social media are the ones that actively promote their accounts. After all, a customer can’t “like” a page they don’t know about, just like they can’t do business with a brand they’ve never met. If you don’t have a plan for how to introduce your social media presence to customers, you’re essentially hiding from them. And you need to stop it.
To read the full, original article click on this link: Are You Hiding From Your Customers on Social Media?
Author: Lisa Barone
